A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand.
Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies.
Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand.
Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies.
Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
'Extreme' - that's how seasoned Advaita buffs would term the Karl Renz brand of Advaita, suggesting compromise as an option. However the option of compromising or not itself gets burnt out in the...
The Irrelevance of Power is an exploration of how we might free ourselves from the coercive power of governments and find our way along diverse wandering paths to the Promised Land of peace and...
"The Corner of Irrelevance is a funny yet poignant look at one woman’s journey through a life of mediocrity, of big dreams and little successes, of failures and struggles, and finally, of acceptance...
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