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Competing for Capital

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Hardback
18-February-2005
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Praise for Competing for Capital
"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory."
--Michael W. Robinson
Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD
"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."
--June Filingeri
President of Comm-Partners LLC, Investor Relations Consultant, and Educator
"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."
--Robert C. Roeper
Managing Director, VIMAC Ventures, LLC
"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way."
--Donna L. Brooks, Esq.
Partner, Shipman & Goodwin, LLP
"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style."
--Dixie Watterson
IR consultant, Communica Partners
"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."
--Mark Kollar
Managing Director, Cubitt Jacobs & Prosek

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    Product Details
    ISBN-13
    9780471448624
    Author
    Bruce W. Marcus
    Publisher
    John Wiley & Sons Inc (US)
    Published
    18-February-2005
    Format
    Hardback

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    RRP: $173.75
    $160.72
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Competing for Capital

    RRP: $173.75
    $160.72

    Description

    Praise for Competing for Capital
    "An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory."
    --Michael W. Robinson
    Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD
    "More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."
    --June Filingeri
    President of Comm-Partners LLC, Investor Relations Consultant, and Educator
    "Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."
    --Robert C. Roeper
    Managing Director, VIMAC Ventures, LLC
    "As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way."
    --Donna L. Brooks, Esq.
    Partner, Shipman & Goodwin, LLP
    "Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style."
    --Dixie Watterson
    IR consultant, Communica Partners
    "Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."
    --Mark Kollar
    Managing Director, Cubitt Jacobs & Prosek

    You Can Find This Title In

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