Newspapers which concentrate on their traditional information channels arefaced with a decreasing readership. At the same time, innovative communicationtools like CMS-based weblogs, podcasts and RSS feeds conquer theWWW. Can weblogs help the information industry to increase readershiployalty? This study examines in how far the news language of weblogs differsfrom the news language in traditional print or online newspapers. Aparticular focus is set on oral language and its sociolinguistic functions. Theanalysis should help to answer the questions:- Can weblogs help to minimize the distance between journalists andreaders?- Can weblogs assist in attracting a new kind of readership?- Can weblogs assist in raising readership loyalty?All results can also be transferred from journalism to public relations andmarketing:- Can weblogs help to provide you closer insight into your customerneeds?- Can weblogs assist in attracting new target groups?- Can weblogs assist in raising customer loyalty?The book is addressed to professionals in Communications like editors, journalistsand Communications Managers. It is also directed towards researchersin Linguistics, Communications and Journalism.
Newspapers which concentrate on their traditional information channels arefaced with a decreasing readership. At the same time, innovative communicationtools like CMS-based weblogs, podcasts and RSS feeds conquer theWWW. Can weblogs help the information industry to increase readershiployalty? This study examines in how far the news language of weblogs differsfrom the news language in traditional print or online newspapers. Aparticular focus is set on oral language and its sociolinguistic functions. Theanalysis should help to answer the questions:- Can weblogs help to minimize the distance between journalists andreaders?- Can weblogs assist in attracting a new kind of readership?- Can weblogs assist in raising readership loyalty?All results can also be transferred from journalism to public relations andmarketing:- Can weblogs help to provide you closer insight into your customerneeds?- Can weblogs assist in attracting new target groups?- Can weblogs assist in raising customer loyalty?The book is addressed to professionals in Communications like editors, journalistsand Communications Managers. It is also directed towards researchersin Linguistics, Communications and Journalism.
Have you ever found your self singing lines from a childhood favorite song unintentionally under certain situation.The memory attached and the emotions linked to it. How that single line just throw...
This book explores the profound impact of sport on community building, personal growth, and social cohesion. It delves into nostalgic memories of informal sports, the integration of sport management...
Seminar paper from the year 2017 in the subject Communications - Media and Politics, Politic Communications, grade: 1,33, German Police University, course: Modul 1 - Verwaltungswissenschaften mit...
Studienarbeit aus dem Jahr 2006 im Fachbereich Ethik, Note: 1,0, Hochschule der Medien Stuttgart, Veranstaltung: Informationsethik, Sprache: Deutsch, Abstract: Die oftmals als fünfte Gewalt im Staat...
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