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Communicating for Change

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Paperback / softback
02-February-1996
$120.33
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Marshal support throughout your organization
Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

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    Product Details
    ISBN-13
    9780787901998
    Author
    Roger D'Aprix
    Publisher
    John Wiley & Sons Inc (US)
    Published
    02-February-1996
    Format
    Paperback / softback

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    $120.33
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Communicating for Change

    $120.33

    Description

    Marshal support throughout your organization
    Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

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