

El Arte De Comprar Tu Casa Propia
Cómo empezar tu propia empresa de calzado
Una guía de iniciación al diseño, la fabricaciõn y la comercialización de calzado.
¿Sueñas con crear una marca de calzado y empezar una empresa? En el libro Cómo empezar tu propia empresa de calzado seguirás a dos nuevas empresas desde el inicio del lanzamiento hasta la venta minorista y la comercialización. Las dos compañías tienen un estilo, un presupuesto, y un plan de negocio diferente. En cada uno de los 14 capítulos se describe de manera clara todos los requisitos y el proceso; aprenderás cómo cada una de las nuevas empresas aborda mejor su desafío. Cómo empezar tu propia empresa de calzado te guiará a través de la creación de la identidad de marca, la creación legal de una empresa de calzado, y el registro de marca comercial. También aprenderás sobre el diseño y la manufactura de tus modelos, a encontrar la mejor fábrica de calzado, y cómo vender tus zapatos.
También se estudian muchos otros temas, como la importación, el trabajo con distribuidores internacionales, el cálculo de los márgenes de beneficio, el pago a proveedores extranjeros, y los requisitos de capital necesarios para que puedas empezar tu empresa de inmediato. Cómo empezar tu propia empresa de calzado se organiza de manera ordenada siguiendo el proceso de puesta en marcha de la empresa; desde el diseño inicial, hasta el desarrollo, la producción, la venta, el marketing, y la distribución.
Cuenta con más de cien dibujos a todo color, con fotos, tablas, infografías, cálculos, y formularios de ejemplo para ilustrar de manera clara todo el proceso. Este libro te ayudará a enfrentar el desafío, y será la guía completa que necesitas para hacer que tu empresa de calzado cobre vida.
12 capítulos, 170 páginas, 115 fotos a todo color, tablas y gráficos.
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