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Challenger Customer

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Paperback / softback
288 Pages
21 October 2015
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The long-awaited sequel to the bestselling sales classic The Challenger Sale

The Challenger Sale team are back and this time they reveal something even more game-changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers.

Challenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools they need to champion the deal until it's completed. It is your essential blueprint to making the deal again and again.

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    Product Details
    ISBN-13
    9780241196564
    Author
    Matthew Dixon
    Publisher
    Penguin UK
    Published
    21 October 2015
    Format
    Paperback / softback
    Pages
    288

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    RRP: $32.99
    $32.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Challenger Customer

    RRP: $32.99
    $32.00

    Description

    The long-awaited sequel to the bestselling sales classic The Challenger Sale

    The Challenger Sale team are back and this time they reveal something even more game-changing: the highest-performing sales teams don't focus on friendly, attentive customers. They target challenger customers.

    Challenger customers are sceptical, less interested in meeting, and indifferent. But they also have the persuasive skill and will to challenge their own organisations on your behalf and get the deal to the finish line. Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these 'mobilizers' and equip them with the tools they need to champion the deal until it's completed. It is your essential blueprint to making the deal again and again.

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