Cause related Marketing
Cause related Marketing
Cause related Marketing
Cause related Marketing
Cause related Marketing
Cause related Marketing
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Cause related Marketing

Die Bestimmung erfolgskritischer Faktoren

Jaqueline Radloff

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Paperback / softback
26 May 2015
$68.00
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Description  
Ziel dieser Arbeit ist es, kritische Erfolgsfaktoren für eine Cause-related-Marketing-Kampagne zu bestimmen und Handlungsempfehlungen für Unternehmen daraus abzuleiten. Dazu soll Cause-related-Marketing als Marketingstrategie aus Sicht der Unternehmen (Profit- Organisationen) dargestellt werden und eine theoretische Untersuchung der Erfolgsfaktoren erfolgen. Anhand der gewonnenen Erkenntnisse werden im Anschluss zwei bekannte, deutsche Kampagnen einem Vergleich der kritischen Faktoren unterzogen.
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$68.00
In Stock: Ships in 4-6 Working Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:
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Flat Rate Shipping  
Easy Returns  

Cause related Marketing

$68.00

Description

Ziel dieser Arbeit ist es, kritische Erfolgsfaktoren für eine Cause-related-Marketing-Kampagne zu bestimmen und Handlungsempfehlungen für Unternehmen daraus abzuleiten. Dazu soll Cause-related-Marketing als Marketingstrategie aus Sicht der Unternehmen (Profit- Organisationen) dargestellt werden und eine theoretische Untersuchung der Erfolgsfaktoren erfolgen. Anhand der gewonnenen Erkenntnisse werden im Anschluss zwei bekannte, deutsche Kampagnen einem Vergleich der kritischen Faktoren unterzogen.

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