Probably no amount of classroom training can beat learning through real life examples.This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics are ever-changing.With his book Case Studies in Marketing, Dr. Suresh Abhyankar gives students of Marketing Management an insight into ground realities. The case studies he has carefully selected from his vast experience as a Marketing Consultant intend to make students aware of the various situations in the market place and the challenges they as future marketers would be likely to face.The author covers all the relevant topics of Marketing Management like Sales Management, Retail Marketing, Industrial Marketing, Services Marketing, Agricultural Marketing,Rural Marketing, Consumer Behaviour,International Marketing,Strategic Marketing and Consumer Protection, making this a useful book for students and faculty a like.Pertinent questions at the end of the case studies challenge students to come up with possible solutions and determine the best solution in the given circumstances.A must -have book for students as well as the faculty of Marketing Management!
Probably no amount of classroom training can beat learning through real life examples.This is especially true in the case of Marketing Management where consumer tastes & loyalties and market dynamics are ever-changing.With his book Case Studies in Marketing, Dr. Suresh Abhyankar gives students of Marketing Management an insight into ground realities. The case studies he has carefully selected from his vast experience as a Marketing Consultant intend to make students aware of the various situations in the market place and the challenges they as future marketers would be likely to face.The author covers all the relevant topics of Marketing Management like Sales Management, Retail Marketing, Industrial Marketing, Services Marketing, Agricultural Marketing,Rural Marketing, Consumer Behaviour,International Marketing,Strategic Marketing and Consumer Protection, making this a useful book for students and faculty a like.Pertinent questions at the end of the case studies challenge students to come up with possible solutions and determine the best solution in the given circumstances.A must -have book for students as well as the faculty of Marketing Management!
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise...
This volume aims to help increase knowledge, skills and insights into making effective decisions in the 'bigger hall' of marketing management. It contains 17 case studies which are aimed at improving...
Case Study from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper will evaluate Amazon.com's marketing strategy in...
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract:...
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