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Case Against Reality

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Paperback / softback
272 Pages
20 October 2020
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A ground-breaking examination of human perception, reality and the evolutionary schism between the two


Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says: No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.

Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes.

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    Product Details
    ISBN-13
    9780141983417
    Author
    Donald D. Hoffman
    Publisher
    Penguin UK
    Published
    20 October 2020
    Format
    Paperback / softback
    Pages
    272

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    RRP: $26.99
    $26.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Case Against Reality

    RRP: $26.99
    $26.00

    Description

    A ground-breaking examination of human perception, reality and the evolutionary schism between the two


    Do we see the world as it truly is? In The Case Against Reality, pioneering cognitive scientist Donald Hoffman says: No, we see what we need in order to survive. Our visual perceptions are not a window onto reality, Hoffman shows us, but instead are interfaces constructed by natural selection. The objects we see around us are not unlike the file icons on our computer desktops: while shaped like a small folder on our screens, the files themselves are made of a series of ones and zeros too complex for most of us to understand. In a similar way, Hoffman argues, evolution has shaped our perceptions into simplistic illusions to help us navigate the world around us. Yet now these illusions can be manipulated by advertising and design.

    Drawing on thirty years of Hoffman's own influential research, as well as evolutionary biology, game theory, neuroscience, and philosophy, The Case Against Reality makes the mind-bending yet utterly convincing case that the world is nothing like what we see before our eyes.

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