Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to country
Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
Offers comparative analyses of campaigns from country to country
Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
Analyses the impact of digital media and 24/7 news cycle on campaign conduct
This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S...
In Political Communication in American Campaigns, Joseph S. Tuman provides a comprehensive, clear, and accessible treatment of American campaign rhetoric and argues that modern elections are not...
Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media...
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