This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes.
It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.
The first three chapters provide an introduction to BA, importance of analytics, types of BA-descriptive, predictive, and prescriptive-along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses on the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics-machine learning, neural networks, and artificial intelligence. The concluding chapter discusses on the current state, job outlook, and certifications in analytics.
This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes.
It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.
The first three chapters provide an introduction to BA, importance of analytics, types of BA-descriptive, predictive, and prescriptive-along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses on the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics-machine learning, neural networks, and artificial intelligence. The concluding chapter discusses on the current state, job outlook, and certifications in analytics.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
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Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high...
Crises present significant challenges for organizations. But, while critical events are inevitable, not every business is sufficiently equipped for when things don't go according to plan. This book...
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