Business Analytics

Businesses typically encounter problems first and then seek out analytical methods to help in decision making. Business Analytics: Solving Business Problems with R by Arul Mishra and Himanshu Mishra offers practical, data-driven solutions for todays dynamic business environment. This text helps students see the real-world potential of analytical methods to help meet their business challenges by demonstrating the application of crucial methods such as neural nets, natural language processing, and boosted decision trees. Applications of these methods to pricing models, social sentiment analysis, and branding with company experiences like Frito-Lay, Netflix, and Zappos show students how to use the results of research in real business settings. Step-by-step R code with commentary gives readers the tools to adapt each method to their business settings. The book offers comprehensive coverage across diverse business domains, including finance, marketing, human resources, operations, and accounting.