Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
Business Analytics and Cyber Security Management in Organizations
RRP:
$486.00
Description
Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business.
The security of digital databases has become increasingly important in the context of modern business set-ups today. There has been a lot of emphasis on innovating and improving cyber security...
This book presents the outcomes of the 2020 International Conference on Cyber Security Intelligence and Analytics (CSIA 2020), which was dedicated to promoting novel theoretical and applied research...
The book highlights the challenges faced by emerging paradigms and presents the recent developments made to address the challenges. It presents a detailed study on security issues in distributed...
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a...
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