Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; some of the consequences that occur when certain principles are violated; how to improve the chances of obtaining excellent results from an alliance and much more.
Presents a map of the various options one has on the journey through an alliance; the principles of design; new insights into what has been missing in order to understand alliances; how to find the right partners; purchaser-supplier alliances; some of the consequences that occur when certain principles are violated; how to improve the chances of obtaining excellent results from an alliance and much more.
John Dunning is the leading authority in the field of international business. His latest work analyses: * future developments in global business * a comparison of US and Japanese investment in...
Editorial Objectives This series applies a truly international perspective to the study of international business, with a special emphasis on management and marketing issues, and aims to advance the...
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