This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?
This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:
experiential retail
mood and cognition effects during shopping
new findings relevant to retail strategy
methodological innovations for studying shopping
social identity variables that impact shopping
third party influences on shopping decisions
synergies between brick and mortar retailers and their electronic counterparts.
This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.
This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?
This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:
experiential retail
mood and cognition effects during shopping
new findings relevant to retail strategy
methodological innovations for studying shopping
social identity variables that impact shopping
third party influences on shopping decisions
synergies between brick and mortar retailers and their electronic counterparts.
This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.
A failed relationship and a full-time job leave little time to kindle friendships let alone a love life. When Brecken Bristow is left with a farm full of animals and no way to properly care for them,...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
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