Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into ten principles of high-productivity retailing gleaned from this amazing success story.
"I can honestly say that Breakthrough Retailing is the best book on retail management I have ever read, and I have read many!"
-JOHN HERBERT - Executive Director, Global Home Improvement Network, Bonn, Germany
Here is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The first half describes how the magic of a Bleeding Orange culture made this story possible and revolutionized the way building material products are sold. The second half delves into ten principles of high-productivity retailing gleaned from this amazing success story.
"I can honestly say that Breakthrough Retailing is the best book on retail management I have ever read, and I have read many!"
-JOHN HERBERT - Executive Director, Global Home Improvement Network, Bonn, Germany
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