How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment.Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to:•build an integrated marketing plan.•use social media marketing.•recruit ambassadors for your brand.•integrate IoT and wearable tech. •create compelling blog and social content.•increase your SEO. •use public relations, direct mail, and email marketing to tie together the entire process.With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment.Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to:•build an integrated marketing plan.•use social media marketing.•recruit ambassadors for your brand.•integrate IoT and wearable tech. •create compelling blog and social content.•increase your SEO. •use public relations, direct mail, and email marketing to tie together the entire process.With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they...
Digital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The...
They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know.But you already knew this and you’re looking for the competitive edge to build a...
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