This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools. The text includes case studies that dissect successful and unsuccessful marketing strategies of huge brands and the author covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.
Blending AI & Brand Strategy" is an essential guide tailored for career professionals and aspiring thought leaders eager to leverage the transformative power of artificial intelligence in...
As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of...
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and...
Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services,...
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