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Brand Therapist

Using psychology to transform the way we create personal brands

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Paperback / softback
09 February 2023
$47.87
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Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business.The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as:How can you deliver your story with a strong magnetic presence? What do your clients need and want?What goes into the science of personal branding?As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.

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    Product Details
    ISBN-13
    9781663249937
    Author
    Yamilca Rodriguez
    Publisher
    iUniverse
    Published
    09 February 2023
    Format
    Paperback / softback

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    $47.87
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Brand Therapist

    $47.87

    Description

    Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable experiences for decades, introduces brand archetypes that will help you attract fans who will support you as you build a business.The author introduces the creator brand, the sage brand, the lover brand, the hero brand, the magician brand and more. She connects these archetypes with individuals, such as Denzel Washington, Jennifer Aniston, Lucille Ball, Serena Williams and others, answering questions such as:How can you deliver your story with a strong magnetic presence? What do your clients need and want?What goes into the science of personal branding?As humans, we are built to connect with people. When a brand takes on a primary archetype, people connect with it. In fact, leveraging archetypes will help you gain a loyal following almost effortlessly. Cultivating a brand personality is a valuable resource for attracting your target audience when building a following. People who connect with your brand will trust and follow you, leading to sales.

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