Brand Gravity
Delivery estimate
Please enter a valid 4-digit Australian postcode.
to ·
Delivery estimate
Please enter a valid 4-digit Australian postcode.
to ·
Brand Gravity
Description
By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that buyers spend 70% of their journey in independent research, engaging in over 1,000 interactions before ever talking to a sales rep. If you're still relying on gated content, nurture tracks, or cold outreach to drive pipeline, you're already behind.
In Brand Gravity: Stop Chasing Leads and Start Pulling Buyers Into Your Orbit, award-winning CMO Lisa Cole introduces a revolutionary approach to modern B2B marketing. Instead of chasing leads, create a magnetic attraction that draws buyers to you—just like gravity pulls objects into its orbit.
You'll learn the G.R.A.V.I.T.Y. blueprint, a step-by-step system for:
Gathering insights from the 70% of the buyer journey that's invisible to most marketers
Realigning your strategy to match real buyer behavior
Accumulating digital mass through content, credibility, and community
Validating your brand with independently verifiable social proof
Integrating marketing, sales, and success strategies for maximum buyer pull
Tracking meaningful signals, not vanity metrics
Yielding sustainable, compounding results
Whether you're a CMO tired of attribution battles, a VP of Marketing struggling with pipeline quality, or a founder trying to break through in a crowded market, Brand Gravity provides the playbook to become the obvious choice.
Discover how to:
Align with AI-powered search and intent signals
Create content that buyers find when they research
Avoid common marketing traps that repel buyers
Scale your content efficiently and affordably
Empower buying groups to choose you before you even engage
With decades of experience transforming B2B marketing, Lisa Cole doesn't just share theory—she provides a practical roadmap for making this shift in your organization.
If you're ready to leave outdated lead-gen behind and build a modern marketing engine that attracts, converts, and compounds, Brand Gravity is your guide.
Shipping & Processing
This item is in stock with our supplier and usually ships within 2–5 business days.
Processing times
- In stock: Items marked “In Stock” are on our shelves. We pick, pack and ship them within 1–2 business days.
- In stock with our supplier: Items not marked “In Stock” are held by one of our Australian or overseas suppliers. We order them in for you and they usually dispatch within 2–5 business days (3–5 for some suppliers). The estimate next to the price is for this item.
- Special orders: Some supplier items, such as specialist and imported items, titles awaiting reprint and print-on-demand titles, take longer to arrive. If your order includes one, we’ll update you as soon as we hear from our supplier.
- Supplier delays: Occasionally a supplier is delayed, or their stock information turns out to be inaccurate. We’ll keep your order open for up to 60 days. If an item hasn’t shipped or isn’t on its way to us by then, we’ll cancel that item and refund it.
How accurate is availability?
Availability is based on the stock levels our suppliers tell us they hold, and we update it regularly. If a supplier issue affects your order, we’ll let you know with an updated estimate.
Delivery
- As soon as your order ships you’ll get an email with tracking.
- Australia Post usually delivers within 2–10 business days of shipping (around 4 in metro areas and around 6 in regional areas).
- If your order has more than one item, we hold the in-stock items until everything is ready, so we can ship your whole order together in one parcel.
- Shipping cost: Free on orders over $100 within Australia, otherwise $9.95 flat rate per order however many items you buy. Free shipping applies to Australian addresses only; delivery to New Zealand is $14.95 per order.
- Check your address: If an order goes to an incorrect address you gave us, or isn’t collected and Australia Post returns it to us, you’ll need to pay the postage to send it again.
Cancellations
Need to change or cancel an order? Contact us as soon as possible at contact@bookloop.com.au or through our contact page.
- Within 30 minutes: You can change or cancel your order for a full refund within 30 minutes of placing it.
- After 30 minutes: Your order is already being processed, so it can no longer be changed or cancelled. If we can accept a late cancellation, we may offer store credit instead of a refund.
- Items in transit: Once an item is on its way, either from our supplier to us or from us to you, it can’t be cancelled. If you no longer want it once it arrives, you can return it as a change of mind, with return postage at your cost. See Returns.
- Separate orders can’t be combined once they’ve been placed, and adding or swapping items can change the delivery estimate.
- Supplier delays: Occasionally a supplier is delayed, or their stock information turns out to be inaccurate. We’ll keep your order open for up to 60 days. If an item hasn’t shipped or isn’t on its way to us by then, we’ll cancel that item and refund it.
Faulty or damaged items are always covered. See Returns.
Returns
Damaged or incorrect items (within 30 days)
If an item arrives damaged or isn’t what you ordered, contact us within 30 days of delivery. We may ask for a photo, and if we need the item back we’ll send a prepaid return label, so it costs you nothing. You’ll receive a replacement or refund, as guaranteed under the Australian Consumer Law.
Change of mind (within 30 days)
We offer a refund or store credit for change of mind within 30 days of purchase when:
- you have your proof of purchase;
- the item is unused and in its original condition and packaging;
- it isn’t a sale item, special order, custom item or gift voucher.
You pay the postage to return change-of-mind items. Change-of-mind returns aren’t available for print-on-demand titles or bulk orders with special pricing.
Returned to sender
If an order is sent to an incorrect address you gave us, or isn’t collected and Australia Post returns it to us, you’ll need to pay the postage to send it again.