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Brains on Fire

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Hardback
09-August-2010
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Develop and harness a powerful, sustainable word-of-mouth movement

How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

  • Develop and harness a powerful, sustainable, word-of-mouth movement
  • Describes 10 lessons to master and create a powerful, sustainable movement
  • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

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    Product Details
    ISBN-13
    9780470614181
    Author
    Robbin Phillips
    Publisher
    John Wiley & Sons Inc (US)
    Published
    09-August-2010
    Format
    Hardback

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    RRP: $49.56
    $48.32
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Brains on Fire

    RRP: $49.56
    $48.32

    Description

    Develop and harness a powerful, sustainable word-of-mouth movement

    How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality.

    Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.

    • Develop and harness a powerful, sustainable, word-of-mouth movement
    • Describes 10 lessons to master and create a powerful, sustainable movement
    • The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

    You Can Find This Title In

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