The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.
These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers - in untapped new market spaces free of competition.
Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, non-disruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
RRP:
$89.99
$86.00
Description
The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future.
These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers - in untapped new market spaces free of competition.
Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, non-disruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future.
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the...
Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Rene Mauborgne offer up a bold, new idea that will transform how we all think...
Der Markt fordert von Unternehmen immer schneller neue Produkte mit hoher Qualität zu niedrigen Preisen - eine Entwicklung, die sich weiter intensivieren wird. Wie kann Wertschöpfung unter diesen...
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