Beyond the Wireframe

Beyond the Wireframe: A Design Leader's Guide to Connecting People, Products, and Purpose

From code to creative leadership: a practical roadmap for design professionals seeking to make strategic impact.

In this insightful guide, Paul Dering draws on his extensive career journey from front-end developer to global design leader to reveal how exceptional design leadership transforms organizations. Through practical frameworks and real-world case studies, Dering shows how to:

• Build high-performing design teams with remarkable retention rates
• Bridge the gap between user needs and business objectives
• Implement psychological safety practices that empower creative risk-taking
• Develop accessible enterprise systems that work for everyone
• Scale design practices globally while maintaining coherence

Unlike theoretical leadership books, Beyond the Wireframe offers actionable strategies grounded in authentic leadership experiences. Each chapter includes a practical toolkit with frameworks you can implement immediately to elevate your design practice.

Whether you're an experienced design leader looking to increase strategic impact, a designer taking first steps into leadership, or a professional from another discipline seeking to understand design's value, this book provides the roadmap to connect people, products, and purpose through thoughtful design leadership.

Perfect for:

• UX designers and managers transitioning to leadership roles
• Product managers collaborating with design teams
• Executives seeking to leverage design as strategic advantage
• Technical professionals expanding into design leadership

beyondthewireframe.com