Benetton
Benetton
Benetton
Benetton
Benetton
Benetton
Trending Bestseller

Benetton

A true story

Francesco della Barba

No reviews yet Write a Review
Paperback / softback
18 December 2023
$33.00
Ships in 5–7 business days
Hurry up! Current stock:
icon Share icon Share
Description  

The Benetton story is a fascinating insight into a world of glamour, money and excess.

 

Francesco della Barba was born in 1950 in Treviso, Italy, and graduated in Economics at the University of Venice. He soon rose within the fashion industry, joining the Benetton Group in 1980.

 

As the Executive Vice-President of Benetton USA, he drove a huge increase in the number of Benetton stores in the USA from 25 to 750 in the first three years. He later helped the company to grow its business in the Middle East, where he lived for sixteen years.

 

A great deal has already been written about the incredible growth of Benetton, the Italian fashion giant, that shocked the world with its success in both fashion retail and Formula One motor racing.

 

This is the story of one of the key players, a Benetton insider, who tells behind-the-scenes stories which have never previously been aired.


Customer reviews  

This product hasn't received any reviews yet. Be the first to review this product!

Write a Reviews
Flat Rate Shipping  
Easy Returns  
$33.00
Ships in 5–7 business days
Hurry up! Current stock:
icon Share icon Share
Flat Rate Shipping  
Easy Returns  

Benetton

$33.00

Description

The Benetton story is a fascinating insight into a world of glamour, money and excess.

 

Francesco della Barba was born in 1950 in Treviso, Italy, and graduated in Economics at the University of Venice. He soon rose within the fashion industry, joining the Benetton Group in 1980.

 

As the Executive Vice-President of Benetton USA, he drove a huge increase in the number of Benetton stores in the USA from 25 to 750 in the first three years. He later helped the company to grow its business in the Middle East, where he lived for sixteen years.

 

A great deal has already been written about the incredible growth of Benetton, the Italian fashion giant, that shocked the world with its success in both fashion retail and Formula One motor racing.

 

This is the story of one of the key players, a Benetton insider, who tells behind-the-scenes stories which have never previously been aired.


Customers Also Viewed

Buy Books Online at BookLoop

Discover your next great read at BookLoop, Australiand online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles,

Shop Trending Books and New Releases

Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.

Shop Best Books By Collection

Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.