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Bedeutung, Maßnahmen und Auswirkungen des gewerblichen Rechtsschutzes

Verdeutlicht am Wirken der deutschen Zollverwaltung

Ralf Petzold

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Paperback / softback
17 April 2012
$69.00
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Die vorliegende Studie gibt einen umfassenden Überblick zur Problematik des Gewerblichen Rechtsschutzes. Der Fokus liegt hierbei auf der Widerspiegelung von dessen Absichten sowie der Umsetzung und den Folgen. Die zugehörigen Bestimmungen wie z. B. das Marken- oder Patentgesetz besitzen für die Unternehmenslandschaft enorme, mitunter existenzielle Bedeutung. Im Besonderen ist dies einerseits der fortschreitenden Internationalisierung und Globalisierung der Wirtschaft und des damit zunehmenden Wettbewerbsdrucks geschuldet, jedoch in ebenso großem Maße auf die rasant wachsende Fälscherindustrie zurückzuführen. Somit ist die effektive Bekämpfung der Produkt- und Markenpiraterie zu einer der größten Herausforderungen der internationalen Unternehmenslandschaft geworden. Eine immer wichtigere Rolle bei der Unterstützung dieses Vorhabens nehmen dabei die Instrumente ein, die der Zollverwaltung zur Verfügung stehen. Der näheren Beleuchtung ihres großen Erfolgspotenzials wird sich diese Untersuchung ebenso ausführlich widmen wie der kritischen Würdigung ihres Einsatzes.

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$69.00
In Stock: Ships in 7-9 Days
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Bedeutung, Maßnahmen und Auswirkungen des gewerblichen Rechtsschutzes

$69.00

Description

Die vorliegende Studie gibt einen umfassenden Überblick zur Problematik des Gewerblichen Rechtsschutzes. Der Fokus liegt hierbei auf der Widerspiegelung von dessen Absichten sowie der Umsetzung und den Folgen. Die zugehörigen Bestimmungen wie z. B. das Marken- oder Patentgesetz besitzen für die Unternehmenslandschaft enorme, mitunter existenzielle Bedeutung. Im Besonderen ist dies einerseits der fortschreitenden Internationalisierung und Globalisierung der Wirtschaft und des damit zunehmenden Wettbewerbsdrucks geschuldet, jedoch in ebenso großem Maße auf die rasant wachsende Fälscherindustrie zurückzuführen. Somit ist die effektive Bekämpfung der Produkt- und Markenpiraterie zu einer der größten Herausforderungen der internationalen Unternehmenslandschaft geworden. Eine immer wichtigere Rolle bei der Unterstützung dieses Vorhabens nehmen dabei die Instrumente ein, die der Zollverwaltung zur Verfügung stehen. Der näheren Beleuchtung ihres großen Erfolgspotenzials wird sich diese Untersuchung ebenso ausführlich widmen wie der kritischen Würdigung ihres Einsatzes.

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