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Banking Analytics

How to Survive and Thrive

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Hardback
31 March 2021
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The need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics.


Whether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model.


Banking Analytics: How to Survive and Thrive addresses these issues, plus:

  • Outlines the analytics strategy and approach for CEOs and senior execs
  • Lays out plentiful examples of applications that work for business managers
  • Identifies where to find the maximum value from the analytics contribution
  • Considers execution issues, including hiring, outsourcing, governance and control



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    Product Details
    ISBN-13
    9781838434007
    Author
    George M Haylett
    Publisher
    George Marcus Haylett
    Published
    31 March 2021
    Format
    Hardback

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    RRP: $60.38
    $57.66
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Banking Analytics

    RRP: $60.38
    $57.66

    Description

    The need to understand customers - their behaviours, their transactions, their intentions - has never been more important. Such understanding is the primary advantage traditional banks possess against competition from new market entrants and disruptive innovation. Unlocking that understanding requires analytics.


    Whether you want to build an analytics team from scratch or extract more value from the resources you already have, this book will show you how to exploit analytics successfully-identifying the capabilities, the opportunities, and the business integration model.


    Banking Analytics: How to Survive and Thrive addresses these issues, plus:

    • Outlines the analytics strategy and approach for CEOs and senior execs
    • Lays out plentiful examples of applications that work for business managers
    • Identifies where to find the maximum value from the analytics contribution
    • Considers execution issues, including hiring, outsourcing, governance and control



    You Can Find This Title In

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