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Authenticity

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Authenticity , James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers' perception of authenticity.
Hardback
320 Pages
18-October-2007
RRP: $62.99
$61.00
Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as if not more than price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers' perception of authenticity.

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    Product Details
    ISBN-13
    9781591391456
    Author
    James H. Gilmore
    Publisher
    Harvard Business Review Press
    Published
    18-October-2007
    Format
    Hardback
    Pages
    320

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    RRP: $62.99
    $61.00

    Authenticity

    RRP: $62.99
    $61.00

    Description

    Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as if not more than price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that, to trounce rivals, companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, non-profit, education, and religious sectors, the authors show how to manage customers' perception of authenticity.

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