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Augmenting Customer Retention Through Big Data Analytics

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Hardback
06 December 2024
$349.27
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Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

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    Product Details
    ISBN-13
    9781774917213
    Author
    Reena Malik
    Publisher
    Taylor & Francis Ltd
    Published
    06 December 2024
    Format
    Hardback

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    $349.27
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Augmenting Customer Retention Through Big Data Analytics

    $349.27

    Description

    Details topics related to big data customer analytics and its application for customer retention. Covers topics on the use of big data in businesses that include personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention.

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