Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.
55% DI SCONTO PER LIBRERIE! Hai un Personal Brand e vuoi sfruttare l'enorme potenzialità delle Facebook ADS? Ti stai approcciando al mondo dei social e vuoi scoprire come vendere il tuo...
Do you want to make more money? Do you want to know the fastest way to make the most of it?This book is the quickest route to maximizing your income.Marketing is a very powerful tool in business...
Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number of entrepreneurs venturing into social media marketing has been on the...
Studienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Otto-von-Guericke-Universität Magdeburg, Sprache: Deutsch,...
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