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Astro Boy and Anime Come to the Americas

An Insider's View of the Birth of a Pop Culture Phenomenon

Fred Ladd

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Paperback / softback
18 December 2008
$39.00
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The first generation of American television programmers had few choices of Saturday morning children's offerings. That changed dramatically in 1963 when a Japanese animated television series called Tetsuan Atom was acquired for distribution by NBC. Fred Ladd adapted the show for American television and--rechristened Astro Boy--it was an overnight sensation. Astro Boy's popularity sparked a new industry importing animated television from Japan. Ladd went on to adapt numerous Japanese animated imports, and here provides an insider's view of the creation of an ongoing cultural and media phenomenon.

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$39.00
Ships in 5–7 business days
Hurry up! Current stock:

Astro Boy and Anime Come to the Americas

$39.00

Description

The first generation of American television programmers had few choices of Saturday morning children's offerings. That changed dramatically in 1963 when a Japanese animated television series called Tetsuan Atom was acquired for distribution by NBC. Fred Ladd adapted the show for American television and--rechristened Astro Boy--it was an overnight sensation. Astro Boy's popularity sparked a new industry importing animated television from Japan. Ladd went on to adapt numerous Japanese animated imports, and here provides an insider's view of the creation of an ongoing cultural and media phenomenon.

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