1. Locating Asian research and selves in qualitative tourism researchPaolo Mura and Catheryn Khoo-Lattimore
Part I. The Move Away towards an Asian Research Paradigm2. Tourism studies and the metaphysics of presence: matters of ontology and the enlightened eyeKeith Hollinshead and Rukeya Suleman
3. Tourism and the lost mandates of knowing: matters of epistemology for the inscriptive / projective industryKeith Hollinshead and Rukeya Suleman
4. Beyond theorising: distinguishing between the limitations of critical theory and the researcherJoo-Ee Gan
5. Situating Asian tourism ontologies, epistemologies and methodologies: from colonialism to neo-colonialismSarah N. R. Wijesinghe and Paolo Mura
6. How could we be non-Western? Some ontological and epistemological ponderings on Chinese tourism researchJundan (Jasmine) Zhang
Part II. Researching the Asian Way: Methodologies and Methods7. Qualitative research skill training: learning ethnography in the fieldStuart Hayes and Hazel Tucker
8. Working and traveling in New Zealand: a reflective narrative in the fieldHongrui Zhu, Hazel Tucker, and Tara Duncan
9. The qualitative other: an autoethnographyMatias Thuen Jørgensen
10. Understanding ethnography: an 'exotic' ethnographer's perspectiveMayukh Dewan
11. Utilising collaborative-autoethnography in exploring affinity tourism: insights from experiences in the field at Gardens by the BayJosephine Pryce and Hayley Pryce
12. Co-construction in the study of trade union movements in the Nepalese tourism industry using a grounded theory approachSandeep Basnyat
Part III. Asian Introspection and Reflexivity in Research13. Qualitative research in tourism: reflections of an Asian researcherSushila Devi S. Rajaratnam
14. Black on brown: research paradoxes for black scholars working in ethnic communitiesSamuel Adeyinka-Ojo and Catheryn Khoo-Lattimore
15. Prophet or profit? Emotional reflections on Indonesian tourismDini Mariska and Eric J. Shelton
16.'When in Rome do as the Romans do'? A reflective account on methodological approach during PhD journeyVahideh Abaeian
VignettesVignette 1. The Yes-No-Ma'amsir BlurBrooke Porter
Vignette 2. The power of a pilot visitNicholas Towner
Vignette 3. How will you measure? Lessons for young, novice researchersHeesu Lee
Vignette 4. What conflict? Interviewing South Koreans on controversial issuesMona Ji Hyun Yang
Vignette 5. Round Peg, Square Hole: The Significance of Perceived Personal Image in AcademiaRyan Yung
Vignette 6. Bottoms up! Secrets to overcoming cultural barriers for data collection in VietnamGiang T. Phi
