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Applied Marketing Analytics Using Python

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Hardback
336 Pages
12 April 2025
$312.93
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It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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    Product Details
    ISBN-13
    9781529684179
    Author
    Gokhan Yildirim
    Publisher
    SAGE PUBLICATIONS
    Published
    12 April 2025
    Format
    Hardback
    Pages
    336

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    $312.93
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Applied Marketing Analytics Using Python

    $312.93

    Description

    It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and Python, this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Supporting online resources include datasets and software codes and solutions as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and practitioners who want to become cutting-edge marketers. Dr Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London. Dr Raoul V. Kuebler is an Associate Professor of Marketing at ESSEC Business School, Paris.

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