The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.
Application of Structural Equation Modeling in Marketing Research
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Description
The application of Structural Equation Modeling (SEM) is a powerful multivariate technique suited for testing proposed relations between variables. This book provides an overview of the basic underlying principles of SEM. The author discusses the potential for SEM as a tool to advance consumer socialization research both statistically and conceptually. This work argues that SEM is useful in understanding communication as a complex set of relations between variables. Moreover, the author articulates the possibility for examining various forms of communications as an agent and mediator, and materialism as an outcome. The application of SEM to consumer socialization research is illustrated by evaluating a theoretical model of materialism. The results of SEM studies can contribute to better understanding of the validity of communication measures and of relationships between family communication, peer communication, and materialism as an outcome variable.
During the last two decades, structural equation modelling (SEM) has emerged as a powerful multivariate data analysis tool in social science research settings, especially in the fields of sociology,...
"Wise social scientists will make a beeline for the 2nd edition of David Kaplan's classic text. An essential read for students and professionals who want to move beyond cookbook presentations with...
By focusing primarily on the application of structural equation modeling (SEM) techniques in example cases and situations, this book provides an understanding and working knowledge of advanced SEM...
This book presents an introduction to structural equation modeling (SEM) and facilitates the access of students and researchers in various scientific fields to this powerful statistical tool. It...
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