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Analyzing Analytics

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Hardback
82 Pages
4 June 2019
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Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use.

Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process.

Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.

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    Product Details
    ISBN-13
    9781138496521
    Author
    Edson Tandoc Jr.
    Publisher
    Taylor & Francis
    Published
    4 June 2019
    Format
    Hardback
    Pages
    82

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    RRP: $142.99
    $141.00
    Ships in 2-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Analyzing Analytics

    RRP: $142.99
    $141.00

    Description

    Analyzing Analytics: Disrupting Journalism One Click at a Time critically examines how journalists use web analytics in their work and the implications of that use.

    Now that web analytics has become deeply embedded in newsrooms, its impact on journalism is even more potent. Documenting the different ways web analytics has disrupted traditional journalism, the book provides a timely review of what we know so far about the place of web analytics in reporting, and maps a future research agenda. It conceptualizes web analytics as an object of journalism where audiences, businesses, technologists, and journalists confront one another, negotiating the contours of digital journalism in the process.

    Including newly developed theoretical frameworks as well as case studies and empirical projects, the book is ideal for journalism students, researchers, and professional journalists.

    You Can Find This Title In

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