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An Introduction to Quantitative Research Methods for Marketing
Tools and Techniques Using SPSS and R
Ahmad Daryanto
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An Introduction to Quantitative Research Methods for Marketing
Hardback
03 June 2025
$385.00
Ships in 3-5 business days
An Introduction to Quantitative Research Methods for Marketing
$385.00
Description
This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students with no background in quantitative methods.
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Quantitative Research Methods for Linguists
Quantitative Research Methods for Linguistics provides an accessible introduction to research methods for undergraduates undertaking research for the first time. Employing a task-based approach, the...
$111.00
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