This study carefully examined the concept of trademark dilution which is a deviation from orthodox trademark protection. This study unravelled the concept by providing a framework for understanding and evaluating trademark dilution law, emphasising the fact that the use of a brand can affect the customers negatively and therefore result in a negative perception of such goods or mark, and that the misappropriation of the advertising value of a trademark and its use on noncompeting but related goods may cause the injury of confusion of sponsorship. Emphasizing that trademarks are significant assets into which are channelled considerable marketing, investment, advertising and promotional expenditures, and in which rest a substantial part of the goodwill and reputation of a trader's business. Through an analytical approach, it has also clearly expounded on the theories of unfair competition, Passing Off and Comparative Advertising, which are indispensable to the proper comprehension of the practice of Trademark Dilution in the market sphere. It then gleaned from the experiences in foreign jurisdictions.
An Appraisal of Trademark Dilution Under the Trademark Law
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This study carefully examined the concept of trademark dilution which is a deviation from orthodox trademark protection. This study unravelled the concept by providing a framework for understanding and evaluating trademark dilution law, emphasising the fact that the use of a brand can affect the customers negatively and therefore result in a negative perception of such goods or mark, and that the misappropriation of the advertising value of a trademark and its use on noncompeting but related goods may cause the injury of confusion of sponsorship. Emphasizing that trademarks are significant assets into which are channelled considerable marketing, investment, advertising and promotional expenditures, and in which rest a substantial part of the goodwill and reputation of a trader's business. Through an analytical approach, it has also clearly expounded on the theories of unfair competition, Passing Off and Comparative Advertising, which are indispensable to the proper comprehension of the practice of Trademark Dilution in the market sphere. It then gleaned from the experiences in foreign jurisdictions.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the...
"The Trademark Law Dictionary will be helpful for anyone who researches trademark law. With it, one can easily locate terms and quickly understand concepts-all in one volume. I am impressed with the...
The analysis also covers specific aspects of the trademark right that are related to otherlegal areas, such as property law, trade name law, the law regarding geographicalindications of origin,...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
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