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Trending Bestseller
Aiming Big with Small Cars
Emergence of a Lead Market in India
Hardback
12 November 2013
$184.00
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Aiming Big with Small Cars
$184.00
Description
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
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Is your big kid a fan of fast cars and big trucks? Then get him/her a copy of this coloring book today! Coloring stimulates creativity because it allows your child to express his/her creative side. A...
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Small is Big looks to the future and sees enormous potential in small to mid-size downtowns. To help realize that potential, it provides the tools to both develop and implement an action plan for...
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Age range 0 to 3The basic concept of opposites explained with a suprisingly simple but original way.
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