CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. These individuals hurt the organizations they're supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. You'll discover proven ways to improve your organization's brand. You'll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee.The truth is that branding is not just about an attractive logo, marketing, or public relations. It's about managers making good decisions, and brand management starts with you.Step back and take an honest, introspective, and contemplative look at how management and an organization's brand are integrally related with a series of Aha Moments in Brand Management.
CEOs, executive directors, board members, politicians, religious leaders, and others continue to make the same mindless mistakes. When people consciously make bad decisions, it's even more disturbing. These individuals hurt the organizations they're supposed to lead. They are also hurting clients, customers, and followers of their respective groups. In this guidebook on reputation management, author Larry Checco, a longtime branding expert, explores how leaders can avoid these kinds of mistakes. You'll discover proven ways to improve your organization's brand. You'll also learn why branding is all about trust; how marketing and branding are not the same; how even great companies sometimes get it wrong; and why branding is the responsibility of every employee.The truth is that branding is not just about an attractive logo, marketing, or public relations. It's about managers making good decisions, and brand management starts with you.Step back and take an honest, introspective, and contemplative look at how management and an organization's brand are integrally related with a series of Aha Moments in Brand Management.
Laughed at and laughed with. Cried or caused others to cry. Labeled as too conservative, too liberal. Discouraged? Disconnected? Delighted? Betrayed and befriended. I’ve been there, and if you fit...
We are all searching for an astonishing Aha Moment that will somehow change our lives. Aha Moments in the Bible was inspired by these questions and the Bible's answer. It is a great tool that will...
My Aha Moments with God is a collection of thought-provoking citations and inspirational quotes from my conversations with God, at various times during my Christian journey. Use these moments as...
Self-care is more essential than ever, lately, nothing has been on our minds more than the health of our minds.Journaling is one of the most accessible forms of self-care. Reflective writing provides...
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