Add to Cart
The item has been added
Trending Bestseller
Advertising with Small Budgets for Big Results
How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media
Paperback / softback
03 March 2014
$48.00
Ships in 5–7 business days
Advertising with Small Budgets for Big Results
$48.00
Description
Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases, radio commercial scripts, production and media costs. Lists dozens of professional and trade associations for more information and vendor contacts. Inexpensive and DIY options included for most advertising techniques. A reference for the small business, nonprofit, educational institution and government agency with limited resources and expertise and for better funded marketing offices interested in "guerilla marketing" as a supplement to agency-created programs. It is designed to answer the questions "How" and "How much" and to help marketers determine what is cost-effective for their organizations. The manuscript was field-tested with small business owners and nonprofit managers who have little or no marketing training
You May Like
Add to Cart
The item has been added
Small List, Big Results
You built a great offer (online course, coaching program, mastermind, etc.), but you're having trouble finding clients. You think the problem is that you have a small email list.The big "P" Problem...
$27.00
Add to Cart
The item has been added
Add to Cart
The item has been added
Small Ball Big Results
A page-turning blend of business and baseball that inspires and entertainsSmall Ball Big Results is about the little things that add up to the big wins in baseball, business and life. Leaders and...
$42.00
Add to Cart
The item has been added
Add to Cart
The item has been added
Small Changes, Big Results, Revised and Updated
For fans of Krieger's Food Network show, Healthy Appetite, and her two New York Times bestselling cookbooks, and anyone interested in a healthy, balanced, full-flavored life, this revised and updated...
RRP:
$32.99
$29.00
Add to Cart
The item has been added
Customers Also Viewed
Buy Books Online at BookLoop
Discover your next great read at BookLoop, Australiand online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles,
Shop Trending Books and New Releases
Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.
Shop Best Books By Collection
Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.