This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained
contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy.
The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising.
Advertising Explained
contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference.
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical...
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium...
Mel arrives in rural Blue Hill, prepared to be the primary school’s violin teacher. She loses control of her car, crashes, and is rescued by Paul. Mel discovers that the school committee...
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