According to the increase in adventure sports tourism world-wide, this book focuses on the development of rock climbing tourism in South Africa. Whereas most western or industrialised countries are already explored and more or less perfectly utilised by the tourism industry, there are still very attractive regions especially on the African continent, where chances for a successful adventure sports business placement seem to be obvious, but are not yet realised. The author analyses the actual market situation and as a result creates suitable marketing strategies and ascertain opportunities for future investments. Hereby he enters a terrain that has hardly been touched so far and together with an additional micro-study with a subsequently arising tourist profile his work will set the base for future investment discussions in this sector. By also implementing a fictional business plan, the book does not only suggest an effective starting point for business operators, but also supports the reader with the necessary assessment of strengths, weaknesses and risks for speculating on the South African climbing tourism market.
According to the increase in adventure sports tourism world-wide, this book focuses on the development of rock climbing tourism in South Africa. Whereas most western or industrialised countries are already explored and more or less perfectly utilised by the tourism industry, there are still very attractive regions especially on the African continent, where chances for a successful adventure sports business placement seem to be obvious, but are not yet realised. The author analyses the actual market situation and as a result creates suitable marketing strategies and ascertain opportunities for future investments. Hereby he enters a terrain that has hardly been touched so far and together with an additional micro-study with a subsequently arising tourist profile his work will set the base for future investment discussions in this sector. By also implementing a fictional business plan, the book does not only suggest an effective starting point for business operators, but also supports the reader with the necessary assessment of strengths, weaknesses and risks for speculating on the South African climbing tourism market.
This volume provides an accessible overview of cultural tourism in southern Africa. It examines the utilisation of culture in southern African tourism and the related impacts, possibilities and...
This is an EXACT reproduction of a book published before 1923. This IS NOT an OCR'd book with strange characters, introduced typographical errors, and jumbled words. This book may have occasional...
This volume discusses the complex relationship between Protected Areas and tourism and their impact on community livelihoods in a range of countries in Southern Africa.Protected areas and tourism...
Title: Wanderings and Adventures in the interior of Southern Africa.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
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