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Added Value

The Alchemy of Brand-Led Growth

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Paperback / softback
01 January 2003
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This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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    Product Details
    ISBN-13
    9781349509119
    Author
    M. Sherrington
    Publisher
    Springer Nature B.V.
    Published
    01 January 2003
    Format
    Paperback / softback

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    $115.93
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    Added Value

    $115.93

    Description

    This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

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