人性之根

在《人性之根：互联网思想的本质》一书中，作者共分16章从互联网商业的本质与未来、风险与机遇、谜局与真相、创新之痛，2.0时代的营销导向变化、顾客迁移趋势、垄断路径选择、成本控制方法、供给萃取等方面作了详尽的阐述，同时对反长尾理论、电商选址、大数据合理运用、搜索引擎的公器化等问题进行讲解，并指出未来的一切行业都是娱乐业。特别值得一提的是，书中还提出许多新颖的概念，比如粉丝坍塌、玩具思维、战略早搏、免费商、平台黑洞、屌丝营销等等，令人耳目一新。本书是企业成长的必备参考书，适合每一位致力于企业快速成长及提升自身综合实力的职场人士阅读，对初创企业、在互联网方面涉足不深，以及处在发展缓慢状态的公司都有极大的启示作用。In the book Root Of Human Nature: Essence Of Internet Thoughts, the author narrates in detail from 16 chapters: the nature and future of the Internet business, risk and opportunities, the mystery and the truth, the pain of innovation, 2.0 era of marketing orientation changes, customer migration trend, monopoly path selection, method of cost control, supply selection and so on, and also makes detailed elaboration of anti-long tail theory, the location of the electricity, reasonable use of big data, and publicity of the search engine, and points out that all industries are the entertainment industry in the future. In particular, the book also puts forward many new concepts, such as fans collapse, toys thinking, strategic premature beat, free traders, platform black holes, Diaos marketing, etc. This is refreshing. This book is the essential reference book to the growth of the enterprise, is suitable for personnel who try to get fast growth and improve its comprehensive strength. It has great enlightenment function for enterprises that are in the early stage, that have not set deep steps in Internet and companies in a state of slow development.