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促銷攻略,九大要素突破消費者心防:吸睛主題×賠錢戰術×零元誘惑×試用詭計,永不過時的行銷套路,時刻都受到顧客注目!

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Paperback / softback
01 March 2022
$74.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

"店鋪新開幕、商品甫推出,要怎麼讓舊雨新知來光顧?

跳樓大拍賣,十年了還沒跳下去,顧客早就看膩了?


►破壞銷售:我踩我踩我踩踩踩......你看我的商品都不會壞!

►返還現金:送禮券多沒誠意,直接把摳摳都退給你!

►提高價格:大家都在優惠我偏要漲,因為我Level跟別人不一樣

►謝絕策略:男人不要靠近!這是只有少女可以知道的祕密......


九大章節數十種行銷手法,讓你365日天天變化沒完!


▎節假日促銷--民眾的連休,就是商人的「黃金」週

◎春節:給你紅包,交換荷包!

節日帶動的經濟效益非常龐大,但是該如何運用呢?

►購物贈禮:根據顧客消費金額贈送春聯、掛曆等;消費滿×××元後還可參加抽獎,獎品為金額不等的紅包。

►捆綁銷售:把各種禮品放在一起包裝,例如零食大禮包、飲料驚喜箱,寓意「團圓」,讓消費者感受到過節氣氛以達到銷售目的。


▎廣告促銷--建立品牌說服力,捕獲顧客的目光

◎暗示效應:我沒有那麼說,都是你自己想的!

過度投放主觀廣告,久之容易使顧客厭煩:

「話都是你在說,誰知道實際是怎樣呢?」

此時店家可以事先調查最近熱門話題,

透過場景布置、言語等方式誘導顧客自行聯想,

時事與行銷精準結合,進而刺激消費行為。


▎折扣促銷--俗擱大碗,經濟又實惠是最佳賣點!

◎錯覺折價:製造店家讓利的假象

有時候店家一再退讓,從八折變成六折到打對折,

商品的銷量還是不好,甚至給人便宜沒好貨的印象。

不妨將主動權交給顧客:消費滿×××元,即可任選店內商品!

聽起來店家好像虧大了,但只要控制好進貨成本,

其實和打折是一樣的,卻能贏得「良心」商家的好口碑。


▎服務促銷--先讓客人嘗點「甜頭」,再以話術誘導!

◎產品試用:無償體驗商品,刺激購買欲

新商品乏人問津,放在架子上都長灰塵了怎麼辦?

準備分量適中的試用包,瞄準目標客群發放,

當對方認為使用體驗不錯,就會再回來購買!


◎開幕特惠:「賠錢」生意,招攬回頭客

街邊小吃店林立,如何才能殺出重圍?

「開幕期間全面五折」、「買A就送B」、

「原本價值三位數的餐點,現在通通只要99元!」

--也許一開始帳面赤字,但很快就能培養忠實顧客!


▎逆向促銷--這是哪招?顛覆傳統觀念的奇思妙想!

◎冰凍旅館:一切和熱有關的東西都不給你

日本札幌每年都有雪祭盛典,吸引諸多外地遊客造訪,

一家旅館老闆腦洞大開,順勢推出「冰凍」服務

--不但沒有任何產熱的電器設備,連餐點都冷吱吱。

如此詭異的策略卻讓客人蜂擁而至,訂房電話接到手軟!


〔本書特色〕

「換季清倉××元/××折起」、「買一送一」、「集點換贈品」、「辦理會員有優惠」......如今促銷方式琳瑯滿目,許多商家卻仍然慘澹經營,最終賠錢收場,問題究竟出在哪?本書根據促銷類別分為九大章節,包括節假日促銷、廣告促銷、主題促銷、服務促銷等,一共匯總了數十種方案,每個方案都是經驗之談,具有極強的實用性。


This product hasn't received any reviews yet. Be the first to review this product!

$74.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

促銷攻略,九大要素突破消費者心防:吸睛主題×賠錢戰術×零元誘惑×試用詭計,永不過時的行銷套路,時刻都受到顧客注目!

$74.00

Description

"店鋪新開幕、商品甫推出,要怎麼讓舊雨新知來光顧?

跳樓大拍賣,十年了還沒跳下去,顧客早就看膩了?


►破壞銷售:我踩我踩我踩踩踩......你看我的商品都不會壞!

►返還現金:送禮券多沒誠意,直接把摳摳都退給你!

►提高價格:大家都在優惠我偏要漲,因為我Level跟別人不一樣

►謝絕策略:男人不要靠近!這是只有少女可以知道的祕密......


九大章節數十種行銷手法,讓你365日天天變化沒完!


▎節假日促銷--民眾的連休,就是商人的「黃金」週

◎春節:給你紅包,交換荷包!

節日帶動的經濟效益非常龐大,但是該如何運用呢?

►購物贈禮:根據顧客消費金額贈送春聯、掛曆等;消費滿×××元後還可參加抽獎,獎品為金額不等的紅包。

►捆綁銷售:把各種禮品放在一起包裝,例如零食大禮包、飲料驚喜箱,寓意「團圓」,讓消費者感受到過節氣氛以達到銷售目的。


▎廣告促銷--建立品牌說服力,捕獲顧客的目光

◎暗示效應:我沒有那麼說,都是你自己想的!

過度投放主觀廣告,久之容易使顧客厭煩:

「話都是你在說,誰知道實際是怎樣呢?」

此時店家可以事先調查最近熱門話題,

透過場景布置、言語等方式誘導顧客自行聯想,

時事與行銷精準結合,進而刺激消費行為。


▎折扣促銷--俗擱大碗,經濟又實惠是最佳賣點!

◎錯覺折價:製造店家讓利的假象

有時候店家一再退讓,從八折變成六折到打對折,

商品的銷量還是不好,甚至給人便宜沒好貨的印象。

不妨將主動權交給顧客:消費滿×××元,即可任選店內商品!

聽起來店家好像虧大了,但只要控制好進貨成本,

其實和打折是一樣的,卻能贏得「良心」商家的好口碑。


▎服務促銷--先讓客人嘗點「甜頭」,再以話術誘導!

◎產品試用:無償體驗商品,刺激購買欲

新商品乏人問津,放在架子上都長灰塵了怎麼辦?

準備分量適中的試用包,瞄準目標客群發放,

當對方認為使用體驗不錯,就會再回來購買!


◎開幕特惠:「賠錢」生意,招攬回頭客

街邊小吃店林立,如何才能殺出重圍?

「開幕期間全面五折」、「買A就送B」、

「原本價值三位數的餐點,現在通通只要99元!」

--也許一開始帳面赤字,但很快就能培養忠實顧客!


▎逆向促銷--這是哪招?顛覆傳統觀念的奇思妙想!

◎冰凍旅館:一切和熱有關的東西都不給你

日本札幌每年都有雪祭盛典,吸引諸多外地遊客造訪,

一家旅館老闆腦洞大開,順勢推出「冰凍」服務

--不但沒有任何產熱的電器設備,連餐點都冷吱吱。

如此詭異的策略卻讓客人蜂擁而至,訂房電話接到手軟!


〔本書特色〕

「換季清倉××元/××折起」、「買一送一」、「集點換贈品」、「辦理會員有優惠」......如今促銷方式琳瑯滿目,許多商家卻仍然慘澹經營,最終賠錢收場,問題究竟出在哪?本書根據促銷類別分為九大章節,包括節假日促銷、廣告促銷、主題促銷、服務促銷等,一共匯總了數十種方案,每個方案都是經驗之談,具有極強的實用性。


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