The central theme running throught the book is the attempt to understand why place and provenance are assuming more importance in the food chain to producers, consumers, and regulators. People increasingly want to know where their food comes from and the conditions under which it is produced, otherwise they don't trust it. This book examines how these new concerns are influencing the debates on the future of food and farming, exploring the implications for three
very different regions - Tuscany, Wales, and California.