Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services...
Despite sweeping changes in organisational theory and practice, most productive activity still takes place within organisations. This volume makes it clear that despite waves of change,...
Why do certain individuals succeed in some companies and yet fail in others? Why do some really good ideas get rejected straight away by the executives? But the very same ideas get celebrated when...