This volume explores how consumption and entertainment change cities. But it reverses the "normal" causal process. That is, many chapters analyse how consumption and entertainment drive urban development, not vice versa. It details the impacts of opera, used bookstores, brew pubs, bicycle events, Starbucks' coffee shops, gay residents and other factors on changes in jobs, population, inventions, and more. It interprets these processes by showing how they add new insights from economics, sociology, political science, public policy, and geography. Considerable evidence is presented about how consumption, amenities, and culture drive urban policy - by encouraging people to move to or from different cities and regions. The book also explores how different amenities attract the innovative persons who are catalysts in making the modern economy and high tech hum.