Strategic Perspective on the Marketing of Information Technologies

Jagdish N. Sheth

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Hardback

236 Pages

$250.00

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Description

This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

Strategic Perspective on the Marketing of Information Technologies

$250.00

Description

This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.