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  • Romancing the Market Romancing the Market
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    Romancing the Market

    Stephen Brown

    Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and...
    $194.64

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  • Effective Management in Practice
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    Effective Management in Practice

    Wensley, Robin

    In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams,...
    $114.11

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  • Effective Management in Practice
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    Effective Management in Practice

    Robin Wensley

    In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams,...
    $383.15

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  • Handbook of Marketing
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    Handbook of Marketing

    Barton A. Weitz

    NEW IN PAPERBACK 'The Handbook of Marketing is different! that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie...
    $402.86

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  • Handbook of Marketing
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    Handbook of Marketing

    Weitz, Barton

    NEW IN PAPERBACK 'The Handbook of Marketing is different! that Barton Weitz and Robin Wensley are its editors should suggest something out of the ordinary. A glance at the contributors (e.g., Wilkie...
    $106.59

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