2930 results for 'mark small'

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  • Adverse Selection in the Labor Market Adverse Selection in the Labor Market
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    Adverse Selection in the Labor Market

    Bruce C. N. Greenwald

    First published in 1979. This thesis describes the theoretical impact on labour markets of a process of adverse selection similar to that described in outline by George Arthur Akerlof. It concerns...
    $378.22

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  • Marketing Planning & Strategy Marketing Planning & Strategy
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    Marketing Planning & Strategy

    John Dawes

    We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is...
    $111.61

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  • The Undefeated Marketing System The Undefeated Marketing System
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    The Undefeated Marketing System

    Phillip Stutts

    You hate politicians. Who doesn't in today's world? But you have more in common with politicians than you may think: you both need a proven, foolproof marketing system to succeed in today's...
    RRP: $29.04
    $28.02

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  • Data-Driven Marketing Content
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    Data-Driven Marketing Content

    Lee Wilson

    In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized...
    $102.25

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  • Global Marketing
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    Global Marketing

    Ilan Alon

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different...
    RRP: $170.99
    $169.00

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  • Individuals in B2B Marketing
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    Individuals in B2B Marketing

    Maria Ivanova-Gongne

    The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are...
    RRP: $100.99
    $100.00

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  • Eccentric Marketing Eccentric Marketing
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    Eccentric Marketing

    Said A. Baaghil

    In Eccentric Marketing, marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumermodel aimed at transforming the way products and services...
    RRP: $21.45
    $20.70

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  • Screenwriting for a Global Market
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    Screenwriting for a Global Market

    Andrew Horton

    Cinema is a truly global phenomenon and screenwriters who limit their ambitions to Hollywood can unnecessarily limit their careers. This book, loaded with information on every page, provides the...
    $69.20

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  • Business-to-Business Marketing
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    Business-to-Business Marketing

    Brennan, Ross

    Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: ?...
    $359.74

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  • Christmas Market
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    Christmas Market

    Linda McEvoy

    This small-town Christmas market might just be where you can find everything you need for the holidays... Jas saw the light when her ex dumped her treasured vintage fabric all over the street. She’s...
    $23.00

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  • Image coming soon
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    Intuitive Marketing

    Stephen Genco

    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing assumes its...
    RRP: $68.92
    $65.82

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  • Non Tariff Measures with Market Imperfections
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    Non Tariff Measures with Market Imperfections

    John C. Beghin

    This volume presents new developments in nontariff measure (NTM) policy analysis by leading authors in the field; from conceptual developments and methodology improvements, to a series of innovative...
    $294.27

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  • A Market Process Theory of the Firm A Market Process Theory of the Firm
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    A Market Process Theory of the Firm

    Mateusz Machaj

    Neoclassical economics has been criticized from various angles by orthodox schools. The same can be said about its particular branch: the theory of the firm.This book demonstrates how a successful...
    $116.61

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  • Women-Owned SMEs in Emerging Markets Women-Owned SMEs in Emerging Markets
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    Women-Owned SMEs in Emerging Markets

    Shabnam Shalizi

    This book investigates women as business owners in emerging markets, documenting the structural difficulties they face as a result of their seeking access to global supply chains, and demonstrating...
    $445.98

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  • Private Equity Investments in Emerging Markets Private Equity Investments in Emerging Markets
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    Private Equity Investments in Emerging Markets

    Benjamin Heckmann

    Seminar paper from the year 2007 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Münster (International Management), course: Seminar...
    RRP: $41.25
    $40.22

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  • Capital Markets and Corporate Governance
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    Capital Markets and Corporate Governance

    Contributors: N. Dimsdale, J. Kay, P. Marsh, J. Charkham, A. Sykes, D. McWilliams, A. Sentance, M. Middleton, D. Lomax, C. Mayer, A. Beecroft, A. Hughes, M. Prevezer, M. Ricketts, J. Edwards, E...
    $273.82

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  • Promotional Marketing Promotional Marketing
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    Promotional Marketing

    Roddy Mullin

    In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how...
    $100.31

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  • The Goldmark Case
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    The Goldmark Case

    William L. Dwyer

    In 1962 John Goldmark, cattle rancher, Harvard Law School graduate, and distinguished three-term state legislator for a lightly populated area in north central Washington, was overwhelmingly defeated...
    $58.95

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  • A Market Process Theory of the Firm A Market Process Theory of the Firm
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    A Market Process Theory of the Firm

    Mateusz Machaj

    Neoclassical economics has been criticized from various angles by orthodox schools. The same can be said about its particular branch: the theory of the firm.This book demonstrates how a successful...
    $445.98

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  • A Smaller School History Of The United States A Smaller School History Of The United States
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    A Smaller School History Of The United States

    David B. Scott

    A Smaller School History Of The United States: From The Discovery Of America To The Year 1877 (1881) is a historical book written by David B. Scott. It provides a concise and comprehensive overview...
    $83.77

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  • A Smaller Ancient History Of The East A Smaller Ancient History Of The East
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    A Smaller Ancient History Of The East

    Philip Smith

    ""A Smaller Ancient History of the East: From the Earliest Times to the Conquest by Alexander the Great"" is a historical book written by Philip Smith and first published in 1871. The book provides a...
    $89.49

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  • Intelligent Data-Driven Marketing
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    Intelligent Data-Driven Marketing

    Mathias Elsasser

    Following Einstein's sentence: "Everything should be made as simple as possible, but not simpler. If you can't explain it simply, you don't understand it well enough," this book puts a spotlight on...
    $56.39

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  • Individuals in B2B Marketing
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    Individuals in B2B Marketing

    Maria Ivanova-Gongne

    The business world consists of interlinked entities, which require acting cooperatively in order to reach the desired aims. Individuals are at the core of business-to-business (B2B) marketing and are...
    RRP: $362.00
    $357.00

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  • Marketing Yourself Marketing Yourself
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    Marketing Yourself

    Caelan Huntress

    Marketing Yourself is how you build a personal platform. It's a noisy world. If you have something to say and something to sell, Marketing Yourself is what elevates you above the crowd. Your personal...
    RRP: $24.19
    $23.34

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  • Entrepreneurship Marketing Entrepreneurship Marketing
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    Entrepreneurship Marketing

    Sonny Nwankwo

    Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept...
    $105.32

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  • Marketing Mess to Brand Success
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    Marketing Mess to Brand Success

    Scott Jeffrey Miller

    Marketing Manager's Guide to Successful Brand Marketing "Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer..." Donald Miller, author of...
    $50.62

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  • Business-to-Business Marketing
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    Business-to-Business Marketing

    Brennan, Ross

    Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: ?...
    $150.48

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  • Vision of a Real Free Market Society
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    Vision of a Real Free Market Society

    Marcellus Andrews

    Free market capitalism has created a divided American society. Conservative economic and social policy thinking drove the Right’s Project from 1980 to its collapse in 2008, leaving the world in ruins...
    RRP: $54.99
    $54.00

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  • Off to the Market
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    Off to the Market

    Winner of the 2023 ABIA Small Publishers' Children's Book of the Year A 2023 CBCA notable book Sunday is market day. We are looking for pumpkin, apples, eggs, and bread. What else will we find?...
    RRP: $27.99
    $27.00

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  • Arts Marketing Insights
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    Arts Marketing Insights

    Joanne Scheff Bernstein

    Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend...
    RRP: $66.50
    $65.17

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  • Searchial Marketing Searchial Marketing
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    Searchial Marketing

    Dr. Alan Glazier

    The "buzz" surrounding social media focuses on how business can build relationships by participating in the online "conversation". When it works, social media relationship building is often labor...
    $39.71

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  • Systematic Risk in the Housing Markets Systematic Risk in the Housing Markets
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    Systematic Risk in the Housing Markets

    Cristian Voicu

    In the first chapter, a one-factor pricing model is employed to investigate the total returns of single-family homes and pro­fessionally-managed properties. Portfolios of East and West Coast cities...
    RRP: $64.03
    $62.75

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